Posts That Looked Planned

This social template collection was created for clubs that needed their posts to look like someone had a plan.

Even when the actual plan was mostly a message in the group chat and someone saying, “Can we post this today?”

Clubs have a lot to communicate. Match days, milestones, registrations, reminders, events, announcements, awards, team updates and all the tiny pieces of admin that somehow become public-facing graphics.

Not every post needs to be custom-designed from scratch. It just needs a strong enough template system that the whole thing looks consistent, even when it is being updated between training, dinner and someone asking where the team socks are.

I wanted the templates to feel polished, consistent and easy to reuse without needing a designer every single time.

The design needed to do the heavy lifting: strong headings, clear structure, editable areas and enough flexibility that the templates could work across different club updates without wandering off creatively.

I designed the set so it could cover the usual club calendar while still feeling connected. Match day graphics, milestone posts, registrations, reminders, event tiles and award updates all needed to feel like part of the same system.

Templates need boundaries. So do group chats, but apparently that was outside the project scope.

The finished social set gave clubs a more consistent and polished way to show up online.

Instead of starting from a blank page every time, the templates gave teams a ready-to-use structure for the kinds of updates they needed all season.

It made the posts look more organised, even when the behind-the-scenes process was still very much club admin.

Which is usually the point. Design cannot stop the chaos, but it can make the public-facing version look much calmer.

This kind of project works well when you need repeatable graphics that look consistent without rebuilding the wheel every time someone remembers an announcement is due.